Yes you can increase your front-end sales and improve your store's overall image. If this interest you, then I 'm ready to get you started. Welcome to Gabe Trahan's home page.

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Gift Buyer's Guide
Flu end-cap examples
Flu Symptom Suggestions
Flu Sign Examples
Merchandising for the Flu
Flu Relief Brand Suggesti
Marketing with Google!
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Easter Merchandising Tips
Jump Start
Quantities shown in some illustrations are for photo purposes only.   Please stock up your shelves!  Make sure to check out the sign examples.



The end-cap below was done by Susie of Medicine Shoppe Louisville, Ohio  with direction from Brad White.  Very nice!  


Send your photos and comments to gabe@trahan.net

Below is a Grocery Store 's attempt of a Flu Prevention End-Cap

Notice that the header sign makes no sense.

What signage they do have is featuring price only, this will not encourage sales.

Poor signage, big gapping whole on the shelf.

They get C+ for effort.